How to write an MLS listing description with integrity
When you're marketing a listing, honesty matters. Darryl Davis shares strategies to help you maintain high standards in your presentation.
How global events are impacting multifamily investment (and where the market is headed)
Despite global shocks, multifamily remains a sound commercial real estate investment and a favored asset class among lenders and investors, Michael Za...
Homebuyer trust in AI is slipping, survey finds (VIDEO)
A new survey shows buyers want more control and still prefer humans for key decisions in the homebuying process.
Communication isn’t the product. It’s the evidence
Buyers aren’t choosing based on how you communicate, broker-owner Deb Siefkin writes. They’re choosing based on what your communication reveals.
Home price growth hits slowest pace since 2012: Redfin
U.S. home prices posted their slowest annual growth rate in more than a decade in March, even as a shrinking supply of new listings kept prices from f...
Renters accelerate buying plans as rental affordability improves
Zillow data shows rent price growth has reached its lowest level since 2020, saving the typical renter $2,316 annually.
Pending home sales rose 1.5% in March, but fell short of last year
Pending home sales rose 1.5 percent from February to March but remained 1.1 percent below last year's levels, according to the National Association of...
Brokerage storefronts become ad networks amid Smartify expansion
Brokerage storefronts are evolving into revenue-generating media networks as Smartify expands partnerships.
How AI is intensifying real estate fraud — and what agents can do
AI is reshaping cybersecurity risks in real estate, enabling more advanced phishing, fraud, and data exposure across brokerages and agents.
Professor ‘proves’ pocket listings outperform the MLS? Not so fast
You may have seen a study that purports to show a pricing premium for private listings, coach Darryl Davis. The truth is very different and far more c...